M·A·C COSMETICS

FASHION, FANTASY, ART, PROFESSIONALISM.

The long expected, world famous make up brand, M·A·C COSMETICS is coming in Romania!

One of the most revolutionary and influential companies in the world of global cosmetics industry Make up Art Cosmetics (M·A·C) is coming in Romania.

The brands motto – “All races, all sexes, all ages” represents the attitude of the brand towards the individuality, artistry and the power of self-expression. As a consumer brand that believes in “to give back”, M·A·C has opened its heart to the world.

Because of its passion, artistry and impetuosity towards looking for innovations, M.A.C. is backstage in more than 200 fashion shows during Fashion Week in New York, London, Milan and Paris. M.A.C. also supports fashion weeks around the world – in Athens, Copenhagen, Delhi, Singapore, New Zeeland and Moscow.

M·A·C is a make up brand that firstly created from make up artists for make up artists. That is why M·A·C is having special respect and honors the make up community by special projects, tailor made for them.

And now M.A.C continues to grow, reaching out to new markets and makeup mavericks with limited-edition Pop Up stores, the latest of which will be launched in Romania in the Băneasa Shopping City! The store contain all the quintessential ingredients you’d expect of a M.A.C store (where the vibe is as great as the makeup), only this time the design immediately feels impermanent and urbanely ‘raw’.

Don’t miss it on December 2010!

ABOUT M.A.C. COSMETICS

Make-up Art Cosmetics (M·A·C) is founded in 1984 in Toronto by Frank Toskan, make-up artist and photographer, and Frank Angelo, owner of a beauty saloon, in order to support the needs of the professional make-up artists.

For more than 20 years, M·A·C has constantly asserted its ability to fuse
fashion, fun and fantasy. The cornerstones of M·A·C’s success – innovation, originality and inventiveness – set it apart from any other cosmetics brand. Today, M·A·C, which is owned by The Estée Lauder Companies, stands at the forefront of fashion, beauty and popular culture.
The company’s astounding ability to create innovative products and cultivate new markets has led to its extraordinary growth, with more than 1400 locations in over 70 countries worldwide.
M·A·C products are a fusion of remarkable artistry, rich colours, professional formulas and specialized craft. From lipstick and mascara to foundations and brushes, the outstanding products, social consciousness initiatives, and uniquely individualistic spirit of M·A·C. continue to attract customers of all races, sexes and ages across the globe.

ABOUT THE M·A·C AIDS FUND

The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link
between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over $200 Million
(U.S.) exclusively through the sale of M·A·C’s VIVA GLAM Lipstick and Lipglass, donating 100 percent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.

For more information please contact:

*	Marina Saon \| Country Manager \| Estée Lauder Romania 100 Victoriei Avenue – Bucharest 010091 - Romania Tel: +40 21 312 42 66 Fax: +40 21 312 44 95 MSaon@ro.estee.com

EVOLUTIV SRL
Nicoleta Iovan evolutiv@gmail.com

+40 744 537 080

14-Nov-2010