4fashion
Celebritati |
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Nimic nu vinde mai bine decit celebritatea si dorinta oamenilor de a-si intoarce spatele unei vieti considerata mizerabila. Sau cel putin asa cred specialistii in marketing intervievati in New York Times. Starurile au aparut in 14% din reclamele din 2007 in SUA, 24% in India si 46% in Taiwan. “The reality is people want a piece of something they can’t be. They live vicariously through the products and services that those celebrities are tied to. Years from now, our descendants may look at us and say, ‘God, these were the most gullible people who ever lived.’ “ “Seven years ago, the belief among celebrities was that perfume was something you did at the end of a career,” says Bernd Beetz, the chief executive of Coty. “Now it’s different and seen as a key step in the start of a career.” .... un must read pentru a intelege oarecum modul in care lumea de azi functioneaza. Celor care sperau ca fitzele autohtone se vor domoli ... o veste proasta - lucrurile vor fi tot mai accentuate si starurile romanesti (pina la ultima starleta) vor tinti tot mai sus si tot mai disperat :) |
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