122, Calea Victoriei is where you find, in a Bohemian alleyway, the fancy boutique Ummagumma – a daring concept, which invites you to stand out the standard norms of mass products. Clothing, shoes, accessories, made in small or unique pieces, new designers and fresh collections, is the main clock card of Ummagumma. A visit in there won’t disappoint you with groundless prices, and this is another argument to comeback to Ummagumma.
Ummagumma appeared for that market share not represented in Bucharest as much as it should, for those who want to avoid the label of well known brands or the serial products. Discreet but chic, the boutique brings a different vision to the urban fashion. From the interior design to the exposed collections, you will find here the imperious inspiration for reinventing and getting rid of the mass production tag. |