When I first heard of the new trend in fashion ” normcore ” I thought it was a joke. People dressed quite normal, the tourist type, entering now in the center of attention as the ultimate fashion statement.
No matter how stupid it would seem to me to call this a trend it seems to have great success, a simple search on google brings about 1,100,000 results, and it seems to have become a real movement.
In an Elle.com post called “Why the ‘Normcore’ Phenomenon is a Fraud,” Lauren Sherman described it as ’90s retro dressed up in ideological drag. “Dressing like an uncool dad is in the fiber of hipster culture. It’s just that, until now, the ’70s and early ’80s were the go-to reference point. Now that the ’90s are coming into play, adults who were teenagers during that era distinctly recall living among Jerry Seinfelds clad in white sneakers and ill-fitting jeans.”
Normcore trend even has it’s own page on Wikipedia:
“Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. The term combines the words “normal” and “hardcore”, and was coined by K-Hole, a trend forecasting group.
Normcore wearers are people who do not wish to distinguish themselves from others by their clothing. This is not to mean that they are unfashionable people who wear whatever comes to hand, but that they consciously choose clothes that are undistinguished – except, frequently, for a highly visible label to impart prestige. The “normcore” trend has been interpreted as a reaction to a fashion oversaturation resulting from ever faster-changing fashion trends.
Normcore clothes include everyday items of casual wear such as t-shirts, hoodies, short-sleeved shirts, jeans and chino pants, but not items such as neckties or blouses. These clothes are worn by men and women alike, making normcore a unisex style.
Clothes that meet the “normcore” description are mainly sold by large fashion and retail chains such as Jack & Jones, Superdry, Esprit and Abercrombie & Fitch. They are generally cheaply produced in East Asian countries. Many other retailers such as Marc O’Polo,Woolrich, Desigual, Closed and Scotch & Soda produce normcore-like clothes combined with individual design ideas” . OMG!!!
So if you want to dress normcore look at Seinfeld for inspiration or click on my Pintrest Normcore board.
Even if it’s a tourist look, if you are a tourist in Ibiza you can’t be normcore you’ll have to put on a killer outfit. Ideas: Hippy, Pirate or a Harlem Globetrotter! See you in Ibiza!